Fast-Moving Consumer Goods
Coca-Cola Europacific Partners Transforms with Checkbox

Richard Conway
Deputy Group General Counsel & Group Company Secretary
Customer story
Coca-Cola Amatil is one of the largest bottlers and distributors of beverages in the Asia Pacific, employing over 12,000 people and serving more than 270 million consumers. They distribute some of the world's most loved beverage brands, including Coca-Cola, Diet Coke, Sprite, Powerade, Monster, and Canadian Club.

Legal, Company Secretary, Procurement, People & Culture
DEPARTMENT
12,000+
COMPANY size
180+
LEGAL TEAM size
The Challenge
The challenge
Coca-Cola Europacific Partners faced a range of operational inefficiencies across their Legal, Procurement, and People & Culture teams due to manual, repetitive processes and outdated tools. Legal teams were burdened with low-value tasks such as drafting and executing standard documents like NDAs, along with time-consuming monthly reporting, without access to automation tools. Procurement and People & Culture teams, although equipped with large ERP systems, found them too rigid and slow to adapt to fast-moving business needs, particularly during the rapid shifts introduced by COVID-19. As a result, teams often resorted to clunky workarounds like spreadsheets, which created issues with version control and visibility.
Meanwhile, IT resources were prioritized for sales and finance, leaving these departments with limited support to innovate. Legacy software and external vendors were either too costly or required specialized knowledge outside the organization. This bottleneck became particularly problematic for the People & Culture team, which leads internal transformation and employee experience projects and needed to act quickly and flexibly.
Together, these challenges created a clear need for a self-serve, no-code platform, one that would allow business users closest to the problems to rapidly automate processes without relying on IT or third-party vendors.

Customer perspective
“We've automated NDAs so 90% are created by users without legal intervention. The 10% that need legal are completed in hours rather than days.”
1,000
1,000+ documents generated
45
45+ workflows automated
20
20+ active independent Checkbox builders
Outcomes
The outcomes
Within just six months of adopting Checkbox, Coca-Cola Europacific Partners achieved impressive outcomes across multiple departments. The shortest turnaround time from ideation to live deployment was only 3 weeks, culminating in the successful automation of 350+ bespoke employee letters.
The organization has also recorded:
| Metric | Result (First 6 Months) |
|---|---|
| Shortest Turnaround Time | 3 weeks from ideation to live automation |
| Automated Letters | 350+ bespoke employee letters automated |
| Documents Generated | 1,000+ documents created |
| Internal Workflows Automated | 15+ internal workflows streamlined |
| Automation Apps Built | 45+ apps created on the platform |
| Independent App-Builders | 20+ employees trained to build independently |
These results have had a transformative impact across the business:
- Legal has been able to do more with less, freeing up time to focus on high-value, strategic initiatives.
- Procurement has benefited from more transparent, secure, and centralized workflows that are now far easier to audit.
- People & Culture can now prioritize people over process, reacting quickly to emerging needs and rolling out organization-wide solutions at a previously unachievable pace.
The platform has also received overwhelmingly positive feedback across the organization. One user shared:
“Most users have commented on how easy it is to understand how to build a basic app with very little training and little to no IT or coding experience. For people with some IT or coding experience, they are very quickly able to build quite complex apps in Checkbox.”
Notably, the phrase “let’s Checkbox it” has organically emerged as a cultural catchphrase at Coca-Cola Europacific Partners. The number of app ideas continues to accelerate, and experienced Power Authors are now independently training new Authors, expanding and sustaining the automation capability throughout the business.
“The quality of support is outstanding. Checkbox goes above and beyond to understand the business context of our apps and help us deliver. They encourage users to build for themselves, but provide extra help whenever it's needed.”
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